Exotic leather brand Marina De Golle aims to expand in Russia. So far, the brand's products are available only at two points in Moscow, but the company has grandiose plans.
Among other things, this is an entry into the international market. FashionUnited learned from designer Marina de Gaulle how her signature brand is developing.
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when did you decide to launch your own brand?
From an early age, I had a huge craving for creativity. At the age of 7, it was a passion for drawing, closer to adolescence- tailoring. At the age of 18, I visited Italian shoe factories. It was then that I decided to create the brand Marina De Golle - a brand for the production of leather products from exotic animals.
In what price segment does Marina De Golle operate?
The Marina De Golle brand operates in the luxury segment. Quality materials, modern equipment, maximum quantity self made and individual models for each of our clients cannot be represented in any other segment.
What audience is the brand aimed at?
The brand is focused more on the business elite, since all brand products embody not only high quality, but also emphasize high quality with their ideas and stylistic orientation. social status client. This includes outerwear, shoes, and bags. But I would also like to note that in our assortment there are also accessories that are quite affordable for young girls.
Where is the brand's products?
The brand's products are currently presented in the Atelier "Marina De Golle" and in the beauty salon "In the image". Now we are working on presenting our products in other boutiques and corners of Moscow shopping centers.
What is the specificity of the Marina De Golle brand? What products does the brand produce?
As I said above, the Marina De Golle brand is designed for accomplished and wealthy people, so almost all products have a classic style. Among the main assortment, outerwear can be distinguished - leather jackets, fur coats, vests made of the best sable fur, as well as shoes and bags. Among the additional assortment stands out an accessory group - bracelets, cases for iPhone, covers for iPad.
Why did you choose leather as your main material?
The production of leather products is much more complicated than the production of textile products. I have always liked solving complex problems, because by solving them you are constantly developing and never standing still.
What skin are you using? Where do you order it?
When sewing products, we use only the best quality leather. Depending on the client's request, any country can be a supplier, because we do not limit our clients' choice.
How is the production of leather goods organized? What technologies are used?
Now everything is actively developing, and we try to keep up with the times, using only specialized equipment and advanced technologies. In addition, in the production we use the maximum amount of manual work.
In the production of clothing and footwear individual measurements what are the main difficulties?
The main difficulties, most often, are associated with the organization of fittings. But it does not depend on us, but on our clients, since they are all very busy people.
At the Marina De Golle workshop, clients can participate in the development of the design. Is it difficult to please, to reproduce exactly the ideas of the buyer?
Our brand is customer focused. I have created a team in which only professionals work, so we have no difficulties in accurately translating the ideas of clients into reality.
In the conditions of an eco-trend today, many designers are starting to work with faux leather and fur. How do you feel about this trend?
I take it quite calmly, everyone has their own choice and everyone has the right to choose the direction of their activities.
What are your plans for the further development of the brand? Does Marina De Golle plan to become, like Charles de Gaulle, a general, but not of the army, but of the fashion industry?
Of course, we have a lot of plans! We plan to expand our assortment matrix and enter the global market. As for the general of the fashion industry, I don’t know about the whole fashion industry, but the Marina De Golle brand will definitely become the general for the production of leather goods from exotic animals!
Text: Natalia Popova, FashionUnited
Previously, she could be seen as a fashion model on the covers of many glossy publications and in pictures of famous photographers, and in last years this girl is increasingly appearing on the pages of gossip as the face and author of clothing brand MARINA DE GOLLE.- Marina, as far as I know, in Russia your shows are held exclusively in Moscow and St. Petersburg. But on May 16th you are going to present your new collection at the Kaluga beauty contest "Miss Media 2009". What attracted you to our city?
— It is very important for me to show what I do, not only in the capitals, but also in other Russian cities. I want as many people as possible to know about my things. The plan is to go global. I know that people like my products and I don't want to hide them.
- I can not help but ask a question related to your well-known surname ...
— My last name is a brand associated with high quality work. My great-grandmother was personally acquainted with French President Charles de Gaulle. When I was still very young, she talked a lot about this great man. Therefore, when creating my brand, I didn’t think for a minute about how to name it.
“I had to overcome great difficulties in order to achieve such a result. All that I am proud of, I have achieved thanks to perseverance and diligence, faith in my dreams. At first, modeling clothes and shoes was just a hobby for me. She worked for her friends, among whom there were many famous people. It was they who pushed me to enter the market.
- Which of your shows do you consider the most successful?
- Most of all I remember one of my first shows, which took place at the Diaghilev Club. It was attended by Naomi Campbell, Black Eyed Pease, Enrique Iglesias...
In general, every show we have is beautiful, one might even say, enchanting. The show is a part of my life, so I approach its organization with full responsibility. But I think the best is yet to come.
- Very soon, yesterday's schoolgirls will have their first real ball. How do you see the outfit of the 2009 graduate?
- This is one of the main evenings in the life of a girl. Undoubtedly, she must look chic, be a real queen, and my dresses will help her in this.
The best fabrics for High school prom- satin, lace. The most important thing is a comfortable fit, so that in the end the girl looks like real lady at the most solemn reception in his life.
- Marina, what is fashionable to wear this spring?
— Of course, classics are always in fashion, so as a designer I always advise black and white combination. It is practical, strict, and how stylish you will look in this is up to you. Also in clothes now appropriate items from the skin of a python, ostrich, crocodile, which are presented in my spring-summer 2009 collection.
You said that your current job was once just a hobby for you. What else besides fashion is such a talented girl interested in?
“Sports play an important role in my life. In addition, I attend speech technique classes, special trainings, go to educational lectures, readings. I constantly move only forward and always find time for self-development.
- Most recently, you celebrated your 25th anniversary. Was everything as enchanting at this holiday as at your shows?
- My friends came to the concert hall-casino "Kristall" that day: Pavel Volya, Roman Arkhipov, Prokhor Chaliapin, Irene Ferrari, Veronica Castro ...
During the event, guests could admire my work. After the main solemn and concert part, they were served an unusual cake for dessert, which was made in the form men's boot from crocodile skin!
- You have already achieved a lot, despite your young age. Is there room for a dream?
— Yes, definitely! I dream about happy family I want children's laughter to always be heard in my house.
- Marina, do you share the desire of some women to achieve equality with the stronger sex?
- I think that this is impossible, just as it is impossible, for example, to equalize fire and water. Yes, women have achieved a lot in different areas, but there is no real equality with the stronger sex and never will be! A woman will always remain only a part of a man, Adam's rib! And this is not politics, not philosophy, but only the wisdom of the ages! Everyone has their own purpose in this life, and there is no need to waste energy on disputes with nature.
The main thing is not to strengthen the confidence in a man that everything is permissible for him. It is necessary to strive not for social equality, but for equality in relations.
It has existed since 2007 and specializes in the highest quality leather goods, including clothing, shoes and accessories. All models designed and thought out by Marina are created by experienced craftsmen following the old European traditions of artisans, but using modern technologies.
Marina de Gaulle, the soul and leader of the brand, was born in St. Petersburg. A winner of competitions and a participant in numerous fashion projects, Marina gained the necessary experience, which helped her create her own brand. Now Marina is both a creative director and the face of her brand.
What style of clothing do you follow?
I love fashion classics. My style is this: what I wear, in the morning and all day long, I get pleasure from the selected things, from beautiful gloves in the color of the handbag, massive jewelry and lightness in my soul...
— Why this particular style?
I admire beautifully tastefully dressed people.
- What is “spring” for you, if you associate this term with clothes?
Spring is wonderful shoes, a jacket and a scarf. And in general, this is my favorite time of the year - probably because it's my birthday in the spring.
- Is there an accessory, b without which you do not leave the house?
Leaving the house, I always hesitate with the choice of a handbag.
— And what kind of bags do you like?
I love them all! Although my favorite is a handbag on a chain.
— Do you prefer small clutches or large roomy bags?
A clutch that you can hold in your hand, but so that there is enough space for things. Or a bag in which you can put A4.
— What are your favorite handbag brands?
— What about preference in clothing brands?
I love TOM FORD clothes, crazy dresses, trousers... and extraordinarily nice cashmere.
— What brands can you highlight in men's clothing?
Costumes are my weakness! Tom Ford and Kiton are amazing pieces made by menswear professionals.
— What color scheme should I use this spring?
All shades of beige, brown, green and, of course, the whole range of blue - from light blue to dark blue. I think it’s worth adding a beautiful orange color, the color of a good mood!
— What can you advise our readers?
Rejoice each other! May it be even better! And unlimited happiness to you!
Daria Biteryakova especially for Adensia.ru
Interviews are my favorite genre. Meeting people, discussing interesting things with them, making predictions and learning something new about the fashion industry - all this is very valuable for me. Today in the heading " Interview” – Marina De Gaulle, founder of the eponymous format brand atelier boutique, whom we met in her company store on Prechistenskaya embankment and I asked her a few questions.
Marina, now many designer brands have appeared in Russia, and most often these are clothes, less often accessories, and almost never shoes. Tell me, why did you want to fill this particular niche?
First of all, I was doing what I loved, making beautiful evening dresses. They did very well and were very successful. After I tried to make a jacket for myself, it came out very beautiful, and one of my friends saw her and asked me to make the same one, but in male version. He began to wear it with joy, and after a while his friends ordered the same jackets.
By the way, why is your favorite material - crocodile skin?
Not at all, I work with any skin and fur. Working with crocodile skin requires a lot of effort: special equipment, high-class craftsmen, suppliers of first-class European materials - we have all this, so we produce a very high-quality product. I am a supplier of first-class European material from Italy. My workshop is located in Moscow and in Italy. Our craftsmen can produce the product in the very shortest possible time best quality according to individual standards.
I understand that men's collections are more popular with you than women's?
No, the ratio is about 50/50. Basically, of course, buyers are men, but they buy for their ladies. At the same time, we still have customers who order children's clothing - fur coats, jackets and shoes.
What is the most important thing for you at work?
It is very important to me that every item is made with love. We have a special approach to each client, for example, we give the opportunity to dream up, to become a participant in the design process. Very often a person comes to us with his idea, which he has been nurturing for a long time, and we help to realize it. Also, our format allows us to be useful to people with non-standard parameters and figure, for example, in the history of our brand there were shoes of size 56. Agree, brand names very rarely can offer such a variety. And it is insanely interesting to do what you love very much!
What is your pricing policy?
With this quality, we have the most best price in the town.
Do you think you can compete with more established brands?
Just recently, at a company in Italy, I met with designer Philipp Plein. The first thing I liked was that he makes things himself and maintains his collection personally. The second is that we order materials in one place. I also order accessories, leather, fur from the best suppliers in Italy, in the same place where the most famous world brands, such as Chanel, Berlutti, Tom Ford, Gucci
Do you have bestsellers?
These are handbags made of crocodile skin and fur coats. The most important thing for me is quality and comfort, things that are comfortable and cozy.
How important do you think the personality of a designer is in brand positioning?
My clients tell me this: “Your brand is you.” Although, I don't entirely agree with this. There are people who come specifically for high-quality clothes and accessories, and they have no idea who Marina De Gaulle is, but there are those who come specifically for me.
Do you participate in Fashion Weeks? What do you think about this?
In 2009, I participated in the Fashion Week in Moscow, we had a presentation of products in the showroom area. After evaluating the result, we came to the conclusion that the format of our brand does not quite fit into events of this level.
Do you follow trends?
Yes I love nice clothes and I always choose those things in which I feel like a person.
A few words about future plans.
I like working with fur. I make fur coats in Italy, and there is a small workshop for individual tailoring in Moscow. My plan is to open another store. I also want to make the highest quality cashmere items, cozy tracksuits, jumpers and develop production in Italy and my brand Marina de Golle.
Shoes by Marina De Gaulle was born Marina De Gaulle in Leningrad in 1984. Successful fashion model. Participant of the beauty contest "HOTELL RIXOS PREMIUM". Participant of the contest "MISS WELLNESS", Winner of the beauty contest "St. Petersburg Pearl". She appeared in several music videos.
Marina Mylnikova ( Marina De Gaulle) can be seen on the covers and pages of many glossy publications and in photographs of famous photographers, and now her face is increasingly appearing on the pages of gossip columns as a representative of the brand MARINA DE GOLLE.
By the age of 23 designer and beauty Marina Mylnikova (DE GAULT) is both the face and author of the shoe brand MARINA DE GOLLE. A brand that is commercially successful with fashionistas in the two capitals.
Agree, not every woman at this age is the owner of the brand! The choice of the brand name is not accidental, Marina is a relative of the French General Charles de Gaulle. Apparently, the French roots cause Marina to have all the qualities necessary for success in the fashion world.
At all times, high-quality handmade shoes and clothes were held in high esteem. Many prominent figures paid great attention to their wardrobe, and most of the things in it were made according to individual measurements. And this is not accidental, since it is precisely such things that are of the highest quality and provide maximum comfort and emphasize individuality.
Continuing the tradition of shoemaking masters, Marina De Gaulle (Marina De Golle) for the first time in Russia created a workshop that meets all international standards and using the experience of old Italian masters. Thanks to professionally trained shoemakers who have been trained long years from the best Italian shoemakers in the Chevetanova Marche region, which made it possible to create shoes of impeccable quality.
Previously, craftsmen made their products only to a special circle of influential people. Now, having expanded its capabilities, the workshop Marina De Gaulle (Marina De Golle) can provide its services to those who know a lot about impeccable style and appreciate the real quality of handmade work.
For many years of work Marina De Gaulle (Marina De Golle) has accumulated extensive experience in tailoring luxury shoes and outerwear handmade, both from traditional leather, and from the skin of a crocodile, ostrich, python.
For the manufacture of shoes and outerwear, the highest quality materials of the best Italian manufacturers are used, coupled with the unique technologies of craftsmen. The workshop produces both men's and women's shoes, beginning classic shoes ending with stunning boots made from the skin of exotic animals, which are impossible not to pay attention to.
The whole process of making shoes
